Thor Marketing Philosophy
It’s bridging the gap between your business, your services and your products, and the clients and customers whose lives your work will have a positive impact in.
Where I see a lot of my clients get stuck is when they over-complicate their marketing strategy. When they focus on all of the bells and whistles - the sales funnels, the opt-ins, the social media campaigns - and forget to focus on connection and communication first.
Because if you build a business that resonates and connects with the people you’re here to serve, and nurture those relationships every step of the way, that connection ends up doing almost all of the selling for you.
You don’t have to stand on your soapbox and scream at uninterested passers-by, because your dream clients and customers are already right there paying attention to your work.
So today I want to share with you my own marketing philosophy, in the hopes that it can hold space for you to explore how you can approach your marketing with more intention, simplicity, and purpose moving forward too.
The Basic Philosophy of Marketing
When you boil it down, the concept and philosophy of marketing is to cater to customers' needs while serving the needs of the business. If you offer a product for free, that might serve customers' needs, for example, but the organization will not be able to stay in business. On the other hand, pricing the product higher than what your customers are willing to pay will ultimately lead to the same result. That might seem simplistic, but many businesses don't survive simply because they lose sight of customer needs while serving their own vision.
Marketers need to always remember why people choose their product or service. An organization needs to have a Unique Selling Proposition (USP) and have a deep understanding of who their customer base is and what they want. Successful marketing also requires that brands connect with customers on an emotional level through tactics like storytelling.