A digital marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically a business plan that presents information regarding the market in which you are operating in. It deals with various factors.
What is OUR use?
A marketing analysis is done so that we can formulate a marketing strategy on how to market your business in Google and Social Media. By taking into consideration certain factors, you will know how to operate your business from a marketing stand-point, I suggest you continue doing everything that is working for you. Digital Marketing will drive traffic based on that and how much we can pull from competitive keywords.
A digital marketing analysis is the starting point for an online presence that speaks directly to your ideal audience in their own language, differentiating you from your competitor and generating the right kind of leads.
Today, everybody shops and researches online. In fact, 94% of B2B and B2C prospects now conduct online research before purchasing.
There’s a growing arsenal of digital marketing tools to help you gain
better position for your website, services or products. If you look at all
the varieties listed on other websites, you’ll probably be a bit
overwhelmed. Basically, there are three categories you should know and
- SEO: Search Engine Optimization
- SEM: Search Engine Marketing
- SMM: Social Media Marketing
In the following series we will touch on each of the BIG 3 and I can explain more in person!
SEO: 88% of people who search will only review the first 3-5 listings displayed on a search engine result page. If you’re not in there, guess who is? Your competitors – and you’ll never get a chance to engage with most prospects. It’s that serious.
SEM: When your customers are surfing and researching, we’ll put keyword-relevant text, graphic or video ads in front of them while they search, and on their favorite websites. We can target so that:
• Your ads are seen nationally or locally in as small as a five-mile radius.
• Your ads will only be displayed at times when your customers are most likely to be looking.